Lilia Global Researcher

As a Researcher Lilia tries to shed the light through her research based on her scientific background, her past marketing business of 23 years & her abstract opinions, on issues she finds important.

Her passion to search for the truth is equal to her interest in creating logistics models linking diverse concepts to showcase her research presentations through published articles.

LILIA GLOBAL MATRIX

LILIA GLOBAL MARKETING KEYS

Matrix Code:

1-Code of Entrepreneurship:

To establish potential Contacts in various sectors of the industry through social and professional networks, events and associations media

2-Code of Transparency:

To provide clear Communication to business requests with complete knowledge, research and accountability 

3-Code of Professionalism:

To complete any task with the pursuit of Excellence and investigation of all venues for completion of task

4-Code of Integrity: Excellence

To follow Honesty towards yourself in order to provide it to others, mirror to yourself

5-Code of Gold Scope: Research and Development

To successfully keep a Goal focus vision within complex restrictive constraints, follow guidance, governance and thorough research to acquire business knowledge

6-Code of Business Confidence: Goal Focus

To ascertain Reality by viewing business and current affairs in a consistent fashion for confident action, sure success and zero risk

7-Code of Guidance: Investigation

To be guided by Knowledge acquired from research, media and law to become proactive with sharpened skills

8-Code of Governance:Assessment

To Respect and fully verify legal, business and authoritative conventions, systems and regulations from established reputable entities

9-Code of Growth:Knowledge

To follow modern safe and secure marketing norms for business development and growth

10-Code of Progress:

To reckon Reality at its face value, establish realistic goals and progress Gold Scope leaps after implementing the Gold Scope matrix code

LILIA GLOBAL RESEARCH 4

LILIA GLOBAL MARKETING

DEVELOPMENT ARTICLE BY LILIA

LILIA GLOBAL

Theory: Development is the end result of research and contributes to process its analytical growth opportunities. Research helps develop inherent qualities of a business or develop innovative solutions to its progress. There are several aspects to development such as Business, Technological, Scientific and Intelligence applications...
Business Intelligence is Intellectual property and has to be guarded and secured. If Development is a necessity for any business or organisation, what then, is the key to its Success?

Analysis: If Development is the end result of research its reason is marketing. Marketing Research is essential in competitive markets to create the analytical study and strategy for its development.       It requires extreme diligence in respect to various contexts as well as critical scenarios for revolving its success. The purpose of development is obviously to survive in tough markets with technological improvements or innovative ones for Market Competition...

Research and Development have become an integral part of any viable business to enlighten and clarify market knowledge or future developments...As part of Research, Business Intelligence is a must in our today society in order to investigate, quantify and evaluate current procedures. Business Research Investigation is soon followed by creation of new processes systematically applied and implemented in ideal market scenarios, it is then verified and tested to assure its robustness...Applied Research incur development of new products and business  lines.

Analytical study entails a lot of research hours, investigation of potential opportunities for growth, evaluation of system dynamics and creation of new processes intended for expansion, branding or diversification and a natural phenomenon in development monitoring. It is also important to note that network impact is a big part of some Organisations or Businesses that act as major players on the Global Platform!

Discourse: The network function key plays a major role in an ideal theatrical web platform Scenario or Cyber world! Network effects can have the greatest impact on consumers, partners or new mergers and acquisitions. Network effects are predominant since Ancient times. The Silk Road created in 114 BC during the Han Dynasty for the Chinese Imperial envoy Zhang Qian exploration for growth is a progressive development of cultural trade & linked a network route from East to West... The Chinese even created the ‘Great Wall of China’ to protect their products’ security and safety...This Silk Road definitely enlarged the scope of development onto civilizations in Central Asia.

However it was preceded by the Steppe Route in Central Eurasia in 2^nd Millennium BC, the Scythians (Iranian Nomads) Steppe Cultures in 900 BC and the Persian Royal Road in 475 BC during Herodotus times! Many other Routes preceded the Silk Road under different Empires and contributed to the development of the transcontinental roads between the East and West creating a tremendous global network!

This systematic expansion has a strong correlation to business development and evolution today.  Network effects play a major role today on the Global market thanks to Social Media and International trade agreements and have a sure Antique Archeological Heritage Impact!

Conclusion: The final loop from Antiquity System Dynamics of ‘Silk Road’ to today’s ‘Research Centres’ across the world is a living proof to the real essence of development...
Business Intelligence (Information System) then seems to be the roadmap that empowers organisations to develop insight in the marketplace, to reposition their business perspective and create strategic routes for development of new market segments. The Strategic System Route of Development then is the key to its Success!

This article is written by

Lilia De Bechara

Independent Agent in

Marketing - Public Relations - Market Research - Business Development

This article solely represents Lilia’s opinions based on her marketing experience since 1995

LILIA GLOBAL RESEARCH 3

RESEARCH ARTICLE BY LILIA

LILIA GLOBAL RESEARCH KEYS

Theory: Research in its essence, is the search for Knowledge. It requires at its core a logic application to language. As Knowledge is an acquired characteristic rather than innate, it is sought after rather than imposed...Behavioral Science treats the research concept as a motivational proactive effort to acquire knowledge for decision making, problem solving or improving existing knowledge. So, what then are the Keys to the Researcher Success?

Analysis: DNA Cells are the framework of our intelligence strata it predetermines our intellect path and can be helped by our environment, a behavioral science philosophy...
There are several modes of operation in the research field ranging from scientific, educational to commercial. If research is the road to knowledge, it certainly is the medium onto many interpretations of the truth on a variance... Investigation compounded with theoretical evaluation in a Market research setting presets the need to conduct analysis review of market behavior and data collection.

Today Marketing research plays a major role in market Communication ...
Strategic Marketing requires quantitative and qualitative research designs to implement its decision-making in the market place based on real needs rather than fictive ones of its customers. Numerical data are then compounded based on statistical methods to ascertain the demographics correlation between market variance and social human behavior.The qualitative aspect of its systematic empirical investigation creates a framework of data collection and data analysis for the marketing purpose of its strategic path...  

Discourse: Antiquity witnessed the scientific research application used by many scientists at first, since science, a mathematical language is a must in research! As early as 2700BC ancient research imprints are remarkable such as Imhotep in Egypt with a treatise on ‘Trauma’, followed in 400BC by Mozi in China on ‘Self Reflection and Ethics’, Democritus in ancient Greece on ‘Inductive Reasoning and Atomic Theory of the Universe’, Plato on ‘Abstract Concepts’, Aristotle on ‘Scientific Knowledge’, Epicurus on ‘Scientific Methods’ and in 300BC Euclid, a mathematician on ‘Elements of Euclid’...

These few examples illustrate the powerful tool of research in these Ancient times of Egyptian, Roman, Chinese and Greek Civilizations and definitely pertain to the evolution of our ancestors’ DNA that have become us today!...

As Mathematicians and Scientists led the way to Philosophers and Sociologists in a flourishing research field, the Research Science practice developed and its growth resulted in the booming Artificial Business intelligence in the New Millennium...
Hence, as Arthur Nielsen developed his market research practice application to market needs in the 1920’s, Marketing Research took a step further to commercialize its results in marketing implementation application to its business through explosive market research and development in the Cyber Millennium!...

Conclusion: It seems that Research entails quite an extensive array of Methods and Perspectives. Its Methodology can vary from empirical to exploratory, literature review to scientific reasoning! 
It resets the researcher from a question to an answer on a path of Theory through analysis and discourse to reach many resolutions to Conclusion...
Thus, from antiquity to-date this scientific research application is a necessary process to our inborn intelligence and can open a world of interpretations and progress at the window of Knowledge...
Certainly, then, these are the keys to the Researcher Success on the Knowledge Journey...  

This article is written by

Lilia De Bechara

Independent Agent in

Marketing - Public Relations - Market Research - Business Development

This article solely represents Lilia’s opinions based on her marketing experience since 1995

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LILIA GLOBAL MARKETING

LILIA GLOBAL RESEARCH 2

PUBLIC RELATIONS ARTICLE BY LILIA

LILIA GLOBAL P.R. RESEARCH KEYS 

Theory: Public Relation is a precious skill and an open door onto your business for your image reputation… It is a genuine path to your success with comprehensive action plans for your campaign communication on a targeted public arena. Where, then lies the key to your Public Relation Success?

Analysis:  Public Relation is used to establish public acceptance for who you are rather than for whom you project. As a starting point, positioning is essential to produce a proper action plan suitable for your open door policy on the social market arena. Mapping your truthfulness and objectives becomes a prerequisite for timing its release! Consequently, your communication campaign is introduced to enlighten rather than to deceive. Interactive press releases, debates and interviews can be impressive. Social media plays an important role in projecting who you are effectively. Web content is important for your publicity and your authenticity. Creating & testing the implementation of your Public Relation plan on a targeted public do not always suffice as a larger audience becomes more than often a necessity to deliver results. Thus an uninterested audience can transmute onto a supportive one thanks to your persistence in your transparent objectives display.

Discourse: In ancient history, 2200BCE preview of the first ancient civilization communication release on the art of listening by the advisor to the Pharoah of Egypt is “the papyrus maxims of Ptahhotep” located today at the BNF in Paris. In 1800BCE information bulletins and stone tablets were found in ancient Mesopotamia “today’s Irak”... 5^th century BCE Greece saw the start of public speaking debates taught by the sophists namely Protagoras and the 3^rd century BCE the establishment of persuasive and effective communication by Socrates, Plato and Aristotle whose Rhetoric book on the art of persuasion is still impressive to date. Today a truthful communication plan plays a major role in P.R.! In our modern society social media has an even greater impact due to the quantum speed of its spread. Branding is a quality one cannot deny as loyalty to a brand becomes easier to adopt. Your Media story displays the stability of the brand as well as its attractive nature as a focus builder. Relationships and manners become the optimal effort to catch the attention of the public. Finally persistence in dealing with rejection to change the public perception of your image reputation can definitely lead to a successful path.

Conclusion: Truthful and persuasive Information communication ascertains your social interaction with the public in a charismatic attractive and pleasant way. Market positioning of your business is the starting point to mapping your ‘modus operandi’ for rocketing on the P.R. path with ease. Press releases and news, extensive interviews and debates, social media and interaction under the code of ethic and transparency, display a showcase of your professionalism level and persistent need for success. This rhetoric code and art of P.R. instill change and acceptance. It ascertains the public perception of your business and is the key to your Public Relation success.

This article is written by

Lilia De Bechara

Independent Agent in

Marketing - Public Relations - Market Research - Business Development

This article solely represents Lilia’s opinions based on her marketing experience since 1995

COPYRIGHTS APPLY

LILIA GLOBAL MARKETING

LILIA GLOBAL RESEARCH 1

LILIA GLOBAL SNAPSHOT

GOLD SCOPE GLOBAL

MARKETING ARTICLE BY LILIA 

GLOBAL

...Marketing is the infrastructure key to market your products and services on a bigger scale than your immediate entourage. Where, then, lies the key to your Marketing success?

LILIA GLOBAL

Theory: Marketing is the infrastructure key to market your products and services on a bigger scale than your immediate entourage. It entails extensive strata of processes to get market attention to your business. As your marketing spreads to a larger audience it is important to instill a liking or acceptance onto customers’ choice of your products and services. Where, then, lies the key to your Marketing success?

Analysis: As history proves, Marketing is an ancient skill that keeps evolving with its times. From cave carvings to social media, technology has played its role in progress advancement to open and stretch further the boundaries of expansion. The magnitude of marketing success is only calculated by its results. The most important impact is measured by the quality of your products or services. The price is a definite weight in customers’ decision making, however, its quality by far outweighs its price. Marketing campaigns are definitely crucial in spreading the necessary information to the consumer. This may include direct mail, print, radio, television, social media, web conference and internet marketing all at once. Exploring an appropriate target arena to your Business is essential through mapping and diagnostics assessment. Presentation and artistic displays add a luxurious attractiveness to wrap up any marketing campaign and develop it into a sure success!

Discourse: From Cave carvings to Internet Marketing, there is quite a leap of faith! In cave carvings, a picture attracts the attention of the observer, in internet marketing ads, a picture with people, movement and sound catches the attention of the observer. What differs here is the added  marketing interest through modern web technology of conference and movie making posts on the internet or across media thus introducing a comprehensive appeal and ease to the whole process of marketing on a global platform. Quality through market research can easily be attained and applied to its price development hence becomes inherent to its progress and continuous success.  Mapping and diagnostics are necessary however not sufficient since a larger public is always preferred as word of mouth or business reputation travels extensively and rapidly on the International Scene! Luxury is only an exaggeration of its quality through artistic advertising with stunning displays. Public relation is the ultimate ice breaker in client engagement and rapport creation to lure customers in eternal purchasing buyer loyalty.

In Conclusion:  What prevails in marketing is the infrastructure system installed to drive forward your business on the road to success. It certainly comprises structure such as marketing campaigns and public relation, market research and development and substructure such as modern media advertising applications and attractive displays with social implementation, positioning research and continuous innovative sustainable progress. The key to your Marketing success, then, is: to secure results and forego rejections, overcome obstacles and play the major acting role in your market arena to bring it to a stunning summit of luxury and quality while driving the engagement and ease in client management.

This article is written by Lilia De Bechara

Independent Agent 

Marketing Public Relations 

Market Research Development

It solely represents Lilia's opinions based on her Marketing Experience since 1995

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LILIA GLOBAL MARKETING

LILIA GLOBAL 2017

Lilia Global Movie Snapshot
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